Dreamforce 2006 Day 4

October 11, 2006 at 2:32 am 1 comment

This morning’s 3 breakout sessions wrapped up this year’s Saleforce.com conference, and these 3 that I attended were actually 3 of the better breakouts I saw all week.

First up was the business mash-ups session on the developer track. While I’m not a developer, I’m really interested in API’s and webservices functionality, especially as it related to Salesforce. There was a great presentation from infopia, and examples of how they’ve gone out to dozens of API’s and integrated them into Salesforce for their clients. Spanning Partners also talked about integrating Google Calendar functionality within SF.

The next session was the community building session that featured 2 of the best Salesforce bloggers Mark from Salesforcewatch.com and Scott from Perspectives On Salesforce and ArrowPointe Consulting. Also on the panel was Joseph from LeverageSoftware. I really think the folks at Salesforce have done a great job to embrace community, especially on through the Successforce blog and on the Idea Exchange.

The last session of the conference for me was the professional edition roadmap presentation. At this point we’ve already seen most of these ideas in previous presentations and through the idea exchange, but a couple of ideas / future rollouts grabbed my interest: marketing tracking enhancements including click tracking – for an ROI focused marketer like me, this is a big development. SF loves their Google adwords tracking product and I think they want to expand this into new areas. Yahoo search tracking, organic search tracking and more are being considered. Salesforce wants to enable users to understand the context in which customers are interacting with us and this is definitely a good thing. Other cool ideas include saved search history and tagging features, both of which would make it easier to find our key data.

A couple of more photos, all of which and more can be found on Flickr.

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Entry filed under: Dreamforce 2006.

Dreamforce 2006 Day 3 Calling all Professional Edition Users

1 Comment Add your own

  • 1. A Disruption At Dreamforce 2006? « Salesforce Collective  |  October 21, 2006 at 10:22 am

    […] I attended the session, in fact I wrote about it here but I don’t recall any “disruption”. The only thing I can figure is that because it was such a small crowd that the moderator presented in a more casual setting and just talked to us from the floor rather than from the stage and they were unable to record the session because of it. They must think that since there was no recording the session didn’t take place. […]

    Reply

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