Who is the World’s Most Popular CRM?

October 18, 2006 at 7:20 am 5 comments

Came across these ads in Google – both Oracle and Salesforce.com believe they are “World’s Most Popular”, although Oracle goes another step to quote their massive subscriber number at 4.2 million which is more than 8x the 510,000 that Salesforce promotes on their homepage.

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World’s most popular CRM

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Entry filed under: Competition.

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5 Comments Add your own

  • 1. Joe_blow  |  October 18, 2006 at 3:14 pm

    How does Oracle know how many CRM users actually use their system? They only know how many licenses they’ve sold, which does not indicate the number of people actually using Oracle.

    Reply
  • 2. salesforcecollective  |  October 18, 2006 at 4:13 pm

    I was under the impression that Oracle sold their products by number of seats, which is how I assumed that number was calculated. If anyone knows differently, please let me know.

    Reply
  • 3. salesforcecollective  |  October 18, 2006 at 4:35 pm

    What is also interesting to note is that both companies claim “most popular”, not biggest or best. Most popular could simply mean that people like it better. Google also has a policy against using copy like this and frequently rejects it even before submission, but somehow both ads got through.

    The official adwords policy from

    http://www.google.com/adwords/learningcenter/text/18929.html

    Superlative Claims: Superlatives are words that emphasize superiority. In the interest of making sure users feel they are being treated in an honest, credible manner, your ad text cannot contain comparative or subjective phrases such as ‘Best’ or ‘#1’ unless verified by a third party. This verification must be clearly displayed on your website.

    For example, if an ad claims to be the ‘Best of the Web,’ the site must display third party verification of the claim. A Forbes Magazine seal indicating this site received a best of the web award would be acceptable, and the ad would comply with this policy.

    Reply
  • 4. Rachella  |  October 18, 2006 at 9:45 pm

    Unlike Oracle/Siebel, salesforce.com is purely an SAAS. Oracle/Siebel sells licenses for its CRM software, but seats for its CRM on-demand version. On the flipside, salesforce.com is purely on-demand, hence sells only seats.

    Reply
  • 5. Zaki Usman  |  November 9, 2008 at 8:56 pm

    I think both can prove their claims depending on the metrics they use. Thats the sad part of using such PPC headlines. Did you click the ads to see what landing pages they had? It would be interesting to have seen how the landing pages followed through with this claim.

    Reply

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