Getting Your App On The Exchange

October 20, 2006 at 7:34 am 7 comments

Brooks Jordan over at SortAnalytics wrote a great piece today about the requirements involved in getting your App on the Exchange. Interesting to note that beginning January 2007, if you charge for your App you’ll need to have your App certified and that certification costs $5k per year. If your App is free, there is no charge. Presumably this is to keep the quality of applications high and keep spam applications out. According to Brooks the certification ensures security standards. One concern I have is that this will have a dramatic impact on the cost of applications. As a small business, there are many applications that are already priced beyond my reach and this $5k fee eventually will be passed along to customers. The other question is what impact this will have on the scale of the AppExchange, and Brooks has an excellent quote:

“The larger question about the AppExchange, of course, is if it’s not an open system like EBay (“the EBay for the business Web”), will it scale? Or will the desire to have quality apps create too much friction? I think what needs to do is keep the quality and security threshold relatively high, but keep tweaking the certification process until it’s one third as complex. Then, they can drop the certification fee in favor of a small percentage of the transaction between buyer and seller (like EBay), and they’ll have a platform that’s got the goods but is flexible enough to accommodate diversity. And I think that’s what they’ll do.”

Its been a year since Salesforce launched the AppExchange, and it seems like they are at a turning point with the platform. What is the vision for the AppExchange? If Mr. Benioff truly envisions it as the “eBay for the business web”, then they must make it easy and cost effective for people to build and profit from it while also making it compelling for people to consume the applications.



Entry filed under: AppExchange. and IE7 Don’t Mix A Disruption At Dreamforce 2006?

7 Comments Add your own

  • 1. salesforcecollective  |  October 20, 2006 at 3:02 pm

    Where’s the Upside chimes in:

    I just want to note that it was Brooks Jordan at Sort Analytics that discovered the $5k cost.

  • 2. Andrew Walker  |  October 20, 2006 at 4:28 pm

    I am not sure the comment about free apps not being charged is correct. My understanding is that free native apps will be listed free (as will customer apps), however, every composite or external app must be certified. I suppose all will become clearer in the next couple of weeks.

  • 3. Mark Mangano  |  October 20, 2006 at 8:49 pm

    At the session during the Partner Summit, Salesforce indicated that 100% native apps and apps that would be offered for free on the AppExchange would not have a certification charge.

    They did not give any indication during that session that certification would be $5,000. They were careful to say, “a nominal charge based on type”.

    Then Brooks and Fisher had their little thing about the AppStore 🙂

    Can someone from Salesforce confirm?

  • 4. Jason M. Lemkin  |  November 2, 2006 at 8:57 pm

    At EchoSign, we’re approved and on AppExchange now, and in the middle of certification now. There was no charge for the initial approval and we are native. The certification does have the charge and several benefits.

    One of which is that the certification process entails a pretty heavy & length QA process (hundreds of items) and there is real value in certification from the perspective of a potential user/customer knowing that certified apps meet Salesforce’s standards.

  • 5. salesforcecollective  |  November 2, 2006 at 9:12 pm

    From what I’ve heard the fee goes into place in January, but neither the date nor the cost for certification has been made official by Salesforce. If anyone has heard anything official please let me know.

  • 6. Adam Gross  |  November 10, 2006 at 12:53 pm

    Hi folks – if we can lets move the discussion to the AppEx Directory & Packaging board on ADN where I’ll try to get the appropriate folks to chime in.

  • 7. 11 key recorder wm  |  February 3, 2007 at 3:46 am

    11 key recorder wm

    SomegifttoME 611946 Advantages of 11 key recorder wm.


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